What’s the best part about spotting your puzzles out in the wild—whether in shops, online, events, etc?
It never really feels “normal” to us — it still lives somewhere in the uncanny valley. Every time we see a Sto Puzzle in a shop, at an event, or online, our first reaction is always: “Why is it there?”
It’s funny, a little surreal, and incredibly rewarding. Seeing something that started as an idea on our desks suddenly living its own life is still one of the best feelings.
What makes Sto Puzzles unique in the puzzle world?
We spend an almost obsessive amount of time choosing the right artist and refining every detail of the artwork. We give a lot of feedback — sometimes thousands of notes.
Some artists joke that working with us is a nightmare… but then, once they see how puzzlers respond, they always want to collaborate again.
We truly believe puzzles are a form of art. And if both the artist and the person completing the puzzle piece by piece are having fun, then we’ve done our job right.
If you could describe “Ramen at Jigokudani” in three words, what would they be?
- Weird
- Unexpected
- Dangerous-for-your-health
We had so much fun imagining how to represent ramen in a way that felt unique and funny. When the idea first came up, everyone was a bit unsure — and that doubt stayed with us while we searched for the right artist.
The moment we found Mandy’s work, everything clicked.
(And yes… we definitely wouldn’t eat that ramen after the monkeys’ bath.)
What makes “Ramen at Jigokudani” a standout puzzle in the Sto Puzzles collection?
Our Japan Tour collection was very well received, but this puzzle is different. It’s not tied to a specific city or landmark.
It’s probably the best example of how the right idea paired with the right artist can create something truly special — even without a traditional narrative anchor.
Is there a story or behind-the-scenes detail about choosing this artwork?
We’re currently building an app that allows people to enjoy Sto Puzzles even after they’re sold out, and Ramen at Jigokudani has been one of our main test designs.
We’ve solved this puzzle hundreds of times. I can tell you where almost every piece goes in a split second.
You’re lucky I’m not competing… just kidding — I’m actually very slow at puzzling
Is there anything you would like to share about working with the artist, Mandy Matthews?
We expected her chaotic style to be challenging to work with — and we were completely wrong.
Mandy was incredible. She understood our feedback immediately and transformed it into something even better than we imagined. Working with her was a real pleasure.
What do you hope puzzlers feel or experience when working on a Sto Puzzle?
Freedom.
Freedom to take time, to slow down, to ignore expectations. Freedom from worrying about what others think of the hobby, how long it should take, or whether there’s a “right” way to puzzle.
It’s just you and your puzzle. Whether you speed puzzle or take a full month while occupying the kitchen table — we don’t care. We only care that you feel free.
Is there anything specific you’d like us to share with the puzzlers?
We don’t usually speak directly to experienced puzzlers — our goal is to bring a younger generation into this beautiful hobby.
So if you have feedback, please reach out. Tell us what we can do better.
We dream of a world where every puzzle is loved, and where artists and puzzlers connect in a way that isn’t possible through any other medium.
About Mandy
Mandy Matthews is a graphic designer specializing in brand design and illustration. She gained experience working for creative agencies such as ReThinc Advertising and WIDSIX, where she honed her skills in visual communication and brand identity development. She earned her bachelor's degree from Brigham Young University in Hawaii. Mandy combines a vibrant illustrative style with a solid strategic design approach, creating impactful and original visual solutions.
0 comments